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BrandsExclusives
Ravi Modi, founder, Vedant Fashions
Synopsis
Once the showstopper of the IPO runway, Vedant Fashions now finds itself grappling with flat revenues, a cooling wedding market, and a Gen Z crowd swiping left on sherwanis.
In February 2022, Vedant Fashions — the proud parent of marquee brand Manyavar — arrived on Dalal Street like a groom on a white horse, basking in flashbulbs and baraat beats. Kolkata’s corporate circles were giddy with champagne dreams, convinced this was the perfect ticket to ride India’s grand wedding wave. With its aspirational sherwanis and the flirty tagline “Aap kab ban rahe hain Manyavar?” (When are you becoming esteemed), the retailer
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